Influencers are a twenty-first century force of nature, courting brands and attracting thousands, if not millions, of adoring fans who buy their merchandise, copy their look and hang off their every word. So do influencers have the power to change or...
A significant number of women still do not perceive sports nutrition as essential for their fitness goals, a persisting misconception that The Hut Group (THG), owner of supplement brand Myprotein, is working to dispel.
The European Union is being called on to better regulate influencer marketing and wipe out ‘harmful commercial practices’ posed by influencer marketing, such as the promotion of unhealthy food to children.
The French consumer affairs and fraud control watchdog is clamping down on online influencers with fines of up to €300,000 and prison-sentences of up to two years, after discovering the majority do not comply with regulations.